Creating a Complete Operating System for Selling in Consumer Goods
TPM, TPO, IBP, and RGM… What’s in a Name? Like any growing business, there ar...
Boston-based Spindrift Beverage Company has completed both phase 1 and 2 setup of BluePlanner TPM and is now using the sales planning and trade spend management technology in the day-to-day management of their business. Spindrift, founded in 2010, is America’s first sparkling water made with real squeezed fruit.
As we previously reported, the team at Spindrift had outgrown spreadsheet sales management. It was no longer a practical way to manage the information in promotion planning and quickly produce insights about their business. The Spindrift team is now using BluePlanner’s promotion planning, deduction management, and reporting capabilities for greater collaboration, control, and insights.
An important element of any deployment project is the process of sharing data between BluePlanner TPM and the Enterprise Resource Planning (ERP) system, in this case, NetSuite. With limited in-house Information Technology (IT) resources, Spindrift partnered with Big Bang, a trusted UpClear partner to complete work required to make the connections.
Akym Bonheur is a Project Manager for Big Bang, “Upclear helped us navigate the path to success with the Spindrift team. We were able to work as one team, and we are proud to say that we were at the intersection where innovation meets excellence in collaboration.”
Owen Westcott leads deployment for UpClear, “We would like to congratulate the team at Spindrift for this digital transformation accomplishment. Thank you to both the Spindrift and Big Bang teams for their diligence and hard work throughout the project. We look forward to supporting your sales planning & trade management journey.”
UpClear makes software used by Consumer Goods brands to improve the management of sales & trade spending. Its BluePlanner platform is an integrated solution supporting Trade Promotion Management, Trade Promotion Optimization, Integrated Business Planning, and Revenue Growth Management.
