Analyzing Plan Effectiveness

Actual direct shipments, distributor shipments, and POS can be incorporated into business plans as they become available to create “projected” (latest estimate) of period and promotion results. Use embedded reporting to analyze business across promotions.


More Ways to Use BluePlanner

Monitoring Business Initiatives

Facilitating Monthly Business Review Meetings

Forecasting the Trade Spending Accrual

Learn how BluePlanner makes Analyzing Plan Effectiveness more efficient at any stage, in any market.

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