Proud Source Water “Springs” into Action with BluePlanner  


Proud Source Spring Water is a new brand on the scene in the highly competitive bottled water category. Distribution is growing rapidly. Their leadership team- rich with experience in Consumer Goods- already knows how quickly trade spending grows and the importance of having fast access to detailed customer promotion and spending history.  They also know the shortcomings of managing this with spreadsheets.    

They contacted UpClear seeking a foundational sales planning and trade management capability that would enable them to establish good planning practices and create rich business data from the start.  UpClear’s option for a brand with these dynamics is The BluePlanner TPM Seed Edition. This pre-configured, cost-effective TPM solution for startups/emerging brands is deployed in under a week with robust bottom-up account planning and deduction management capabilities.  It adds structure and control to the business process and data that isn’t possible with spreadsheets. In under a month, the Proud Source Water team signed up for BluePlanner TPM and began planning. 

Proud Source Water is a company we admire and are delighted to call a partner.  They have an incredible company mission and speak loudly with their actions.  We “proudly” welcome Proud Source Spring Water to the BluePlanner TPM community.   

About UpClear

UpClear makes software used by Consumer Goods brands to improve the management of sales & trade spending. Its BluePlanner platform is an integrated solution supporting Trade Promotion Management, Trade Promotion Optimization, Integrated Business Planning, and Revenue Growth Management

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