Promotions: Are They Worth the Price?
You probably know how expensive promotions are for Fast Moving Consumer Good brands (a ...
UpClear is proud to be the Premier Sponsor of the Hand Promotion Management 2023 Survey on Trade Promotion. 2023 marks the 27th survey spanning the last 30 years. This year had the largest survey participation ever with more than 370 respondents who shared their position & perspective on trade promotion processes, policies, and practices. Topics included Trade Funding and Spending, Promotion Analytics, Integrated Business Planning, Promotion Planning and Optimization, Revenue Growth Management, Consumer Engagement, Settlement, Collaborative Planning, and The Future of TPx.
The HPM Survey on Promotion Management is great way to learn about trends in the industry, benchmark your processes and tools, identify capabilities that can improve performance tracking and insight creation, and build a fact-based business case when you are working to secure cap ex/op ex for a new initiative.
To see the complete results of the survey, visit handpromotionmanagement.com and download the report.
You probably know how expensive promotions are for Fast Moving Consumer Good brands (a ...
Introduction Trade promotions represent a significant investment for consumer goo...
Kodiak Cakes, maker of whole grain and protein-packed breakfast foods and snacks, has s...
