Consumer Goods brands are approaching or already in their busiest time of year: annual planning. UpClear hosted a discussion around this critical and often (unnecessarily) stressful time within the promotional lifecycle with two growing brands: Crystal Farms Dairy and Valio USA. Both brands leverage the TPM platform, BluePlanner, and throughout the discussion highlighted unique points where the software solution has benefitted their organization.
Please see key highlights, a clip, and the link to the full webinar below:
Main Challenges of Planning
Incorporating plans that have origins in Excel
Poor UX of certain solutions for planning
Systems will be designed for Finance or Sales, but rarely for both
Forecasting can be tied to product shelf life
Managing Margins & Budgets
Difficulty aligning settlements
Key Benefits of a Saas Solution for TPM
Reduced (Time in) Planning Cycle
Sales Team Buy-In & Participation/ Easy to Learn & Update
Optimize spend for greater efficiency
Increase in Retailer Growth Opportunities
Increased Margins
Forecast Accuracy Built into Platform
