Uses

Monitoring Business Initiatives

Track the implementation and results of product launches/discontinuations, price increases, and merchandising/promotion strategies. Account Managers use BluePlanner’s Listing capability to specify customer distribution. The pricing module enables users to plan the timing of retail prices to accompany the list price changes that are imported. Use promotion reporting to monitor the depth of discount, frequency, and mix of tactics. Add BluePlanner TPO for enhanced reporting on actual KPIs using syndicated data or other source of Point of Sale (POS) information.

More Ways to Use BluePlanner

Facilitating Monthly Business Review Meetings

Analyzing Plan Effectiveness

Forecasting the Trade Spending Accrual

Learn how BluePlanner makes Monitoring Business Initiativesmore efficient at any stage, in any market.

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