Promotions: Are They Worth the Price?
You probably know how expensive promotions are for Fast Moving Consumer Good brands (a ...
Perfetti Van Melle is a global candy and gum powerhouse which spans 150 countries and represents over 2.5 billion Euros in net sales. With different business units operating across multiple markets, the challenge that company leaders faced in 2016 was to develop a global sales standard across all markets. This presentation focuses on how UpClear collaborated with client Perfetti Van Melle, leveraging their software BluePlanner, to establish a single revenue management solution that addressed local market needs with global commercial objectives.
You probably know how expensive promotions are for Fast Moving Consumer Good brands (a ...
Introduction Trade promotions represent a significant investment for consumer goo...
Kodiak Cakes, maker of whole grain and protein-packed breakfast foods and snacks, has s...
