Promotions: Are They Worth the Price?
You probably know how expensive promotions are for Fast Moving Consumer Good brands (a ...
Consumer Goods brands are approaching or already in their busiest time of year: annual planning. UpClear hosted a discussion around this critical and often (unnecessarily) stressful time within the promotional lifecycle with two growing brands: Crystal Farms Dairy and Valio USA. Both brands leverage the TPM platform, BluePlanner, and throughout the discussion highlighted unique points where the software solution has benefitted their organization.
Moderator:
Rajeev Prabhakar – Director of Client Services, Americas, UpClear
Keynote Speakers:
Chris Schleper – Director of Business Development, Crystal Farms Dairy
Mark Conway – Senior Customer Marketing Manager, Valio USA
Speakers:
Tom Hoder – Retail Sales Manager, Crystal Farms Dairy
Robert Diaz – West Region Sales Director, Valio USA
Please see the full webinar below:
You probably know how expensive promotions are for Fast Moving Consumer Good brands (a ...
Introduction Trade promotions represent a significant investment for consumer goo...
Kodiak Cakes, maker of whole grain and protein-packed breakfast foods and snacks, has s...
