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Standing an Elephant on a Chair: The Agility Tricks Changing CPG and Software

Recently, I came across an article published in The Economist on how large global CPG manufacturers are facing challenges from smaller, more agile competitors taking …

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Why Now? – Why First Generation TPM Businesses Are Moving On

Over the last few years, businesses from across the world have started looking to upgrade from first to second generation TPx. These are organizations who …

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5 Tips for Successfully Choosing and Deploying a Trade Promotion System

Whether you are considering a Trade Promotion Management system for mature or emerging markets, there are five clear best practices you’ll want to consider to …

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Do You Need More Sales Data in Your TPM Solution?

I’ve been implementing TPM solutions at CPG companies for over 15 years and, in that time, there have been many changes to the ways that …

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How Can Consumer Packaged Goods Companies Perform Strongly in China?

Managing pricing has long been one of the most vexing challenges for Consumer Packaged Goods (CPG) companies. As consumer goods companies push their distribution further into …

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