ClearTalk

UpClear’s platform for original content and thought leadership.

Forecasting an End to Plastic Pollution

April 22nd is ‘Earth Day’, when an estimated billion people globally will show their support for the environment and promoting sustainability. Growing from the 20 …

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Robbing Peter to Pay Paul

An Introduction to Promotional Cannibalization This is Part 2 of UpClear’s Series on Promotional ROI and Optimizing Trade Spend. In the first blog, we looked …

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How to Calculate Promotional ROI – Start With 5 Key Building Blocks

This is Part 1 of UpClear’s Series on Promotional ROI and Optimizing Trade Spend. Part 2 addresses cannibalization. In future posts, we will discuss areas …

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Every Little Helps to Feed 100 Million More People

The United Nations Food and Agriculture Organization (FAO) estimates 33% (no, that is not a ‘typo’) of all food produced globally is lost or wasted …

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Standing an Elephant on a Chair: The Agility Tricks Changing CPG and Software

Recently, I came across an article published in The Economist on how large global CPG manufacturers are facing challenges from smaller, more agile competitors taking …

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