Kodiak Cakes, maker of whole grain and protein-packed breakfasts and snacks, has selected UpClear’s BluePlanner for sales planning and trade spend management. They are in the process of deploying the solution. Kodiak Cakes chose BluePlanner to replace a different Trade Promotion Managment (TPM) tool that had been in use.   

With BluePlanner TPM, UpClear brings over 15 years’ experience delivering tested and trusted Software as a Service (SaaS) that is purpose-built for promotion planning, settlement, and forecasting in Consumer Packaged Goods.   

Michelle O’Donnell is Senior Director of Business Development at Kodiak Cakes: “We are excited about the clarity that UpClear’s BluePlanner TPM will provide for our sales and cross functional teams at Kodiak. The UpClear deployment team has been very thorough in understanding the intricacies of our complex and ever-growing business and the system is customizable to allow for the easiest user experience.” 

Kurt Kaiser is Senior Director of Marketing at UpClear: “Kodiak is a highly innovative company entering new categories and bringing new products to market every year.  This inevitably results in more complex promotion planning and forecasting.  We’re confident BluePlanner will support the needs of the Kodiak brand today and in the future.”         

About UpClear 

UpClear makes software used by Consumer Goods brands to improve the management of sales & trade spending. Its BluePlanner platform is an integrated solution supporting Trade Promotion Management, Trade Promotion Optimization, Integrated Business Planning, and Revenue Growth Management.