UpClear’s BluePlanner Selected by Ripple Foods for Trade Promotion Management

The last few years have seen a surge in interest, consumption, and press around exciting plant-based food and beverage brands. Not only have these brands brought attention to the positive impact plant-based products can have on our environment, but also that they can be equally if not more delicious than more traditional options. With sales and distribution rising, it is natural to see a number of brands growing out of spreadsheets and seeking a platform to help them manage and optimize their trade spend.   

Ripple Foods, a California-based maker of plant-based dairy alternatives is exactly one such brand. The company, which produces delicious dairy-free Milks, Protein Shakes, Half & Half, and Frozen Desserts, initiated a TPM search in April 2021 after identifying a need for a robust system to support planning and deduction management.    

“After a comprehensive and exhaustive search, we had unanimous support for our selection of BluePlanner as our TPM solution. We were very impressed with many of the features, but the key criteria that differentiated BluePlanner from other solutions and most attracted us were the following: 

  •  Dynamic customer level P+Ls to compliment the planning process 
  •  Information security 
  • Deductions and accrual solutions are embedded in BluelPlanner’s functionality 
  • The ideal level of automated integration.  

The engagement and negotiation process was refreshingly transparent, and a function of BluePlanner’s quiet confidence in their offering. We are excited to grow our business with UpClear as a partner and feel confident that their team and tools can meet our current needs as well as the needs we anticipate having as our business scales.” 

– Mark Matthews, VP – Head of Sales at Ripple Foods 

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