Articles Why disorganized, disconnected information hampers productivity In consumer packaged goods (CPG) there are many data points associated with promotions: cu... Read More
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Articles Paying for Promotions: How It’s Done This article focuses on the common types of mechanic and trade investment used around the ... Read More
Articles Defensible Pricing Frameworks: Critical to Competing Against Larger Retailers The Tesco and Carrefour ‘strategic alliance’ is apparently positioned to make “the most of... Read More
Articles Essentials for Creating an Effective RGM Oriented Organization (Part 1 of 2): “Weight” In this two-part post, we will discuss how a Revenue Growth Management (RGM) team can move... Read More
Articles Master Data: Failure to Plan…Planning to Fail “Master Data”. If you are like most Sales professionals who have worked on a large systems... Read More
Articles Cannibalization-Robbing Peter to Pay Paul An Introduction to Promotional Cannibalization This is Part 2 of UpClear’s Series on Promo... Read More
Articles Calculating Promotional ROI: Start With 5 Key Building Blocks “60% of trade promotions have a negative ROI!” A commonly quoted statistic that is alarmi... Read More
Articles 5 Tips for Successfully Choosing and Deploying a Trade Promotion System Whether you are considering a Trade Promotion Management system for mature or emerging mar... Read More
Articles The Importance of a Single Price List Whenever a consumer goods brand deploys a solution for trade promotion and optimization, t... Read More
Articles Expansion to Emerging Markets: A “Glocal” Approach Many growing, established, and multinational consumer goods companies look to expand their... Read More
