How Vita Coco Uses BluePlanner TPM for  Direct Store Delivery 

Who knew Coconut Water could be this complex?  Vita Coco has grown very rapidly. At the start of 2019 they began investing systems to help manage their business processes at scale. One area of focus was getting better visibility on sales and trade promotion spending in the complex route to market, Direct Store Delivery (DSD). […]

Navigating Pricing & Promotion in the Complex DSD Route-to-Market

Managing pricing, promotions, and the trade spending that goes along with it is complicated enough in a direct-to-warehouse distribution (DTW) model.  When your route to market includes Direct Store Delivery (DSD), the process is even more intricate.    Utz Quality Foods and Vita Coco are companies experiencing this complexity firsthand, the former in the salty snacks food category, and the latter in beverages.  Both have deployed UpClear’s BluePlanner platform to help.    UTZ Quality Foods At Utz, small […]

Learn about DSD with Utz and Vita Coco

Managing pricing, promotions, and the trade spending that goes along with it is complicated enough in a direct-to-warehouse distribution (DTW) model.  When your route to market includes Direct Store Delivery (DSD), the process is even more intricate.    Utz Quality Foods and Vita Coco are companies experiencing this complexity firsthand, the former in the salty snacks food category, and the latter in beverages.  Both have deployed UpClear’s BluePlanner platform to help.  Here is a little about […]