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2025 Singapore FMCG Trade Planning Summit – Event Recap

Last Thursday UpClear and the Asia Pricing Professionals group hosted FMCG professionals in Singapore for an afternoon of sharp insights, lively debate, and new connections. The program featured two keynote talks and two fireside chats—each zeroing in on how APAC teams can plan, price, and promote with greater precision.

Keynotes

Strategic Revenue Management in Turbulent Times — Raghu Rao (Innowave360)

Raghu spotlighted the two “big buckets” that dominate FMCG P&Ls—commodity inputs and marketing & trade spend—and showed why focusing RGM energy here is where companies most often unlock value.

Driving Value Creation across the Value Chain — Deepak Sood (Matrix Consulting)

Deepak offered a deep dive on pricing architectures, with a special look at discounting—framing practical lenses for pricing and promo strategy in today’s fast-moving retail landscape.

Fireside Chats

RGM Best Practices — with Alan Siega (PricingOne) & Mohammed Sebti (SeedS Strategy)

A punchy exchange packed with RGM rollout lessons from around APAC. One takeaway we loved:

“The RGM levers are all equally important; which ones you pull is situational. RGM is about viewing all the levers holistically.”Alan Siega

Optimizing the Trade Plan across Asia Pacific — with Raghu Rao (Innowave360)

Raghu contrasted two UpClear BluePlanner deployments:

  • Danone Indonesia: Formalizing claims processes saved significant value by surfacing and eliminating invalid claims.
  • Tata Consumer Products (UK): In a mature modern-trade context, the focus shifted from trade spend hygiene to promo effectiveness and ROI.

Together, they showed how BluePlanner scales across market maturities and priorities.

We wrapped with UpClear-hosted networking drinks—great conversations, new intros, and a few collaborations already in motion.

Still to come this year are the San Francisco Elevate West and Summit in October, and finally, London Elevate & RGM Summit in November. 

About UpClear 

At UpClear, our mission is to empower Consumer Goods brands to maximize revenue performance and trade investment returns through intelligent, collaborative software—providing a single source of truth, streamlined automation, and actionable insights. 

BluePlanner Revenue Management software supports end-to-end processes, from Annual Operating Planning to Account Planning and Execution

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