If you have a sweet tooth, chances are you are familiar with Jelly Belly Candy. An iconic name in the world of confectionery, Jelly Belly is known for its gourmet jelly beans and wide range of innovative sweets. Jelly Belly joined UpClear in 2016 as a family-owned business with a legacy of quality and innovation but a need for deeper insights into trade spend and more structure in promotion planning and settlement. This was especially important in a category driven by seasonality and retail dynamics.
To meet these needs, Jelly Belly turned to UpClear’s BluePlanner platform. With BluePlanner, the Jelly Belly team has deeper visibility into trade promotion performance, and streamlined deduction management. The platform empowers the sales and finance teams to collaborate around a shared source of truth, allowing for more strategic planning and more detailed and accurate actualization of trade expenses.
At UpClear, our mission is to empower Consumer Goods brands to maximize revenue performance and trade investment returns through intelligent, collaborative software—providing a single source of truth, streamlined automation, and actionable insights.
BluePlanner Revenue Management software supports end-to-end processes, from Annual Operating Planning to Account Planning and Execution.
