La Terra Fina, known for its delicious dips, spreads, and quiches, has been delighting consumers with fresh, flavorful food since its founding in the San Francisco Bay Area over 40 years ago. As the company has grown and expanded into grocery and club channels nationwide, it has faced the complexities that come with increased trade spend, new retail partnerships, and the need for tighter planning and ROI visibility. The brand joined the UpClear network in 2018 to implement the BluePlanner platform for trade promotion management (TPM).
With BluePlanner, La Terra Fina has streamlined and centralized its planning, forecasting, and deduction management processes. The brand now has greater control over trade spend, better post-event analysis capabilities, and improved collaboration between sales, finance, and marketing. As a company committed to both great taste and operational excellence, La Terra Fina’s partnership with UpClear supports a smarter, more strategic approach to managing growth.
At UpClear, our mission is to empower Consumer Goods brands to maximize revenue performance and trade investment returns through intelligent, collaborative software—providing a single source of truth, streamlined automation, and actionable insights.
BluePlanner Revenue Management software supports end-to-end processes, from Annual Operating Planning to Account Planning and Execution.
