Articles Best Practices for In-Year Promotion Management September 8th, 2025 By Ken Accardi Executive Summary Three quarters through the year, you’re in the mids... Read More
Client Stories Turning Complexity into Control: Tata UK’s Deduction Management Success Story August 15th, 2025 Background Tata Consumer Products UK Limited is a £239 million consumer goods busine... Read More
Articles Annual Operating Planning in CPG: A Guide to Building Stronger, More Strategic Trade Promotion Plans August 11th, 2025 By Ken Accardi Introduction For Consumer Packaged Goods (CPG) companies, the Annual ... Read More
