TPO

Trade Promotion Optimization

Advanced intelligence, simulation and insights help you boost promotional effectiveness and minimize risk 

Key Processes Supported

  • Post Event Analysis & Volume Decomposition
  • Customer/Account Level Optimization
  • Event Level Optimization
  • Promotion Simulations
  • Scenario Planning

How Consumer Goods Brands Use BluePlanner TPO

Turn Promotion Spend Into Predictable Growth

Use Cases

Analyze Promotion Performance

Build Plan Simulations & Scenarios

Ask AI how BluePlanner supports Trade Promotion Optimization

Benefits

  • More effective and profitable promotions
  • Avoid time, effort, and cost attributable to homegrown tool construction and maintenance
  • Eliminate risk of accidental corruption or deletion
  • Consistency that enables comparisons across products and customers
  • Objective information that helps you make good decisions

You Don’t Have TPM? Discussing Resistance to a Critical Business System in CPG

Executive Summary  CPG/FMCG companies face mounting pressure to manage trade spe...

Recapping the November 2025 FMCG RGM Summit in London

All About RGM in Central London On Thursday 13th November over 35 companies and ...

Route-to-Market Summit

  • Oct. 8, 2026
  • LOS ANGELES
Sales Forecasting in Evolving Routes-to-Market Strategies for Bottom-Up Account Forecastin...

RGM Summit- Autumn

  • Nov. 12, 2026
  • London
THURSDAY, 12TH NOVEMBER 20261 – 6:30 PM GMT LONDON THIS EVENT IS FOR REPRESENTATIVES...

RGM Summit- Spring

  • May. 14, 2026
  • London
THURSDAY, 14TH MAY 20261 – 6:30 PM GMT LONDON THIS EVENT IS FOR REPRESENTATIVES OF F...

Congratulations Good Foods!

Congratulations to the BluePlanner team at Good Foods—a subsidiary of Barilla Group—on com...

Deduction Summit

  • Feb. 26, 2026
  • Dallas, TX
THURSDAY, FEBRUARY 26, 2026 DALLAS, TEXAS FOR REPRESENTATIVES OF CPG BRANDS* *Validated wi...

Streamlining Deduction Management at Tony Chachere’s with BluePlanner 

Deductions: From Confusion to Clarity Lisa Joubert, Corporate Account Director at&nbs...

Bringing Clarity at Every Stage of the Journey

TPM

Trade Promotion Managment

Supports annual planning, execution, and analysis of accounts.
Learn About TPM
TPO

Trade Promotion Optimization

Augment TPM with added intelligence, simulations and reporting capabilities.
Learn About TPO
IBP

Integrated Business Planning

Provides capabilities to support annual operating plan definition.
Learn About IBP
RGM

Revenue Growth Management

Facilitates advanced analysis by providing deeper insight into margin opportunities.
Learn About RGM

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