TPO

Trade Promotion Optimization

Trade Promotion Optimization augments TPM with additional intelligence, simulations and advanced reporting capabilities to support the promotion effectiveness mission of CG manufacturers.

Key Processes Supported

  • Post Event Analysis & Volume Decomposition
  • Customer/Account Level Optimization
  • Event Level Optimization
  • Promotion Simulations
  • Scenario Planning

How Consumer Goods Brands Use BluePlanner TPO

Use Cases

Analyze Promotion Performance

Build Promotion Simulations & Scenarios

Benefits

  • More effective and profitable promotions
  • Avoid time, effort, and cost attributable to homegrown tool construction and maintenance
  • Eliminate risk of accidental corruption or deletion
  • Consistency that enables comparisons across products and customers
  • Objective information that helps you make good decisions

Industry Veteran Julian Davies Joins the UpClear Go-to-Market Team 

UpClear structures its business with Go-To-Market (GTM) teams supporting the Americas, Eur...

Back to Nature Foods is Live on BluePlanner! 

UpClear congratulates Back to Nature Foods, on their successful completion of BluePlanner ...

UpClear Welcomes Gouters Magiques!

Gouters Magiques is the latest French Consumer Goods brand to pick UpClear’s BluePlanner T...

UpClear Announces Donation to For My Planet

UpClear, a member of 1% for the Planet, is proud to support environmental education and yo...

UpClear & King Arthur Baking Company: “All Purpose” Partnership Since 2008 

King Arthur Baking Company is a staple in pantries across the country, known for its high-...

Jean Hong Promoted to Lead New “Client Services” Team in North America

Throughout UpClear’s history, there have been several evolutions of teams within the...

Why Forecasting Retail Sales, Then Shipments is a Best Practice 

Shipments and retail sales are different things. In CPG sales planning, the lowest co...

UpClear Welcomes Blount Fine Foods!  

Blount Fine Foods is a family-owned and operated manufacturer, marketer, and developer of ...

Bringing Clarity at Every Stage of the Journey

TPM

Trade Promotion Managment

Supports annual planning, execution, and analysis of accounts.
Learn About TPM
TPO

Trade Promotion Optimization

Augment TPM with added intelligence, simulations and reporting capabilities.
Learn About TPO
IBP

Integrated Business Planning

Provides capabilities to support annual operating plan definition.
Learn About IBP
RGM

Revenue Growth Management

Facilitates advanced analysis by providing deeper insight into margin opportunities.
Learn About RGM

Want more resources like this?

Follow UpClear on LinkedIn.

Join our Sales Planning Share Group

Unlock growth with clarity and confidence with BluePlanner by UpClear

We're here to help.
[email protected]

UpClear Logo
UpClear © 2025
Privacy Policy
new york web designers