TPO

Trade Promotion Optimization

Trade Promotion Optimization augments TPM with additional intelligence, simulations and advanced reporting capabilities to support the promotion effectiveness mission of CG manufacturers.

Key Processes Supported

  • Post Event Analysis & Volume Decomposition
  • Customer/Account Level Optimization
  • Event Level Optimization
  • Promotion Simulations
  • Scenario Planning

How Consumer Goods Brands Use BluePlanner TPO

Analyze Promotion Performance & Optimize Future Plans

Build Promotion Simulations & Scenarios

Benefits

  • More effective and profitable promotions
  • Avoid time, effort, and cost attributable to homegrown tool construction and maintenance
  • Eliminate risk of accidental corruption or deletion
  • Consistency that enables comparisons across products and customers
  • Objective information that helps you make good decisions

Spindrift Enhances Trade Spending With New BluePlanner Retail Sales Integration  

Faster updates, little maintenance, new insights   In a digital transformation o...

Creating a Complete Operating System for Selling in Consumer Goods

TPM, TPO, IBP, and RGM… What’s in a Name?  Like any growing business, the...

CPG Deduction Summit: Feb 27, 2025 in Austin, TX

THURSDAY, FEBRUARY 27, 2025 AUSTIN, TEXAS FOR REPRESENTATIVES OF CPG BRANDS* FREE IF REGIS...

Elevate NYC May 2025

THURSDAY, MAY 15, 2025 NEW YORK CITY Save the Date: New York City Client Conference Our an...

Elevate London, May 2025

THURSDAY, 15th MAY 2025 LONDON Save the Date: UpClear London Client Conference The UpClear...

London CPG RGM Summit, May 2025

THURSDAY, 15th MAY 2025 LONDON Save the Date: CPG RGM Summit UpClear clients along with th...

TPM Helps Set & Reverse Trade Accruals

What is the Trade Accrual?  The generally accepted accounting principle (GAAP) o...

South Asia Route to Market Summit

THURSDAY, 18TH SEPTEMBER 2025 SINGAPORE Save the Date: We Want a Place in Your Diary! Join...

Bringing Clarity at Every Stage of the Journey

TPM

Trade Promotion Managment

Supports annual planning, execution, and analysis of accounts.
Learn About TPM
TPO

Trade Promotion Optimization

Augment TPM with added intelligence, simulations and reporting capabilities.
Learn About TPO
IBP

Integrated Business Planning

Provides capabilities to support annual operating plan definition.
Learn About IBP
RGM

Revenue Growth Management

Facilitates advanced analysis by providing deeper insight into margin opportunities.
Learn About RGM

Want more resources like this?

Follow UpClear on LinkedIn.

Unlock growth with clarity and confidence with BluePlanner by UpClear

We're here to help.
info@upclear.com

UpClear Logo
UpClear © 2025
Privacy Policy
new york web designers