What I Learned About the Future of Pricing & Promotion at NRF’s Big Show
By Andrew Dentinger- Product Director, UpClear I headed into NRF Big Show 2026 with ...
Tata Consumer Products US – home to brands Eight O’Clock Coffee and Tetley Tea – has completed Phase 1 of UpClear’s BluePlanner deployment. Congratulations to the team for finishing this important milestone!
The deployment of BluePlanner in the United States makes the company a multinational client of UpClear; Tata has been a longtime partner of UpClear in the United Kingdom. Headquartered in New Jersey, Tata Consumer Products US chose BluePlanner TPM to replace a system previously used for customer account planning and trade spend management.
The addition of BluePlanner to their toolkit will give Tata Consumer Products US faster, more detailed visibility into customer plans and greater control over Trade Spending.
Tata Consumer Product US is another in a long line of great Consumer Goods beverage brands that have put their trust BluePlanner TPM, a proven Software as a Service system for customer planning used by sales, accounting, finance, and demand planning teams.
UpClear makes software used by Consumer Goods brands to improve the management of sales & trade spending. Its BluePlanner platform is an integrated solution supporting Trade Promotion Management, Trade Promotion Optimization, Integrated Business Planning, and Revenue Growth Management.
