Founded in 1972 by Louisiana chef Tony Chachere (pronounced /sash-er-ee/), Tony Chachere’s Famous Creole Cuisine has become a household name synonymous with Southern cooking. What began with the Original Creole Seasoning has grown into a portfolio of over 90 products- including marinades, dinner mixes, and gravy mixes all rooted in Creole tradition.
As the brand continues to grow through both regional and national retail channels, maintaining consistency in trade promotions and staying agile with evolving retail dynamics became essential. The implementation of BluePlanner has allowed the team to better allocate trade spend, track promotional effectiveness, and reduce the time and resources spent managing deductions. Most importantly, it enabled cross-functional collaboration between sales, finance, and executive leadership, with everyone working from the same source of truth.
“Blue Planner has simplified the account planning process and deduction process through a solution that is very user friendly and functional. Tony Chachere’s uses Blue Planner specifically to capture spending plans from an assortment of business profiles. Blue Planner’s customized reports and standard reports are easily manipulated to deliver data analysis quickly and efficiently. I have used other spending trade spending tools and no other compares to the ease of use and strength of BluePlanner.”
– Gerard Daigle, Business Development Manager, Tony Chachere’s Creole Foods
At UpClear, our mission is to empower Consumer Goods brands to maximize revenue performance and trade investment returns through intelligent, collaborative software—providing a single source of truth, streamlined automation, and actionable insights.
BluePlanner Revenue Management software supports end-to-end processes, from Annual Operating Planning to Account Planning and Execution.
