In Times of Uncertainty, Strong Customer Insights & Management is Essential
Why Consumer Goods Companies Should Stay the Course on Investments in Gross-to-Net Revenue...
Ripple Foods is a California-based maker of plant-based dairy alternatives. The company, which produces delicious dairy-free Milks, Protein Shakes, Half & Half, and Frozen Desserts, initiated a TPM search in April 2021 after identifying a need for a robust system to support planning and deduction management. They selected UpClear’s BluePlanner TPM (Trade Promotion Management).
“After a comprehensive and exhaustive search, we had unanimous support for our selection of BluePlanner as our TPM solution. We were very impressed with many of the features, but the key criteria that differentiated BluePlanner from other solutions and most attracted us were the following:
The engagement and negotiation process was refreshingly transparent, and a function of BluePlanner’s quiet confidence in their offering. We are excited to grow our business with UpClear as a partner and feel confident that their team and tools can meet our current needs as well as the needs we anticipate having as our business scales.”
– Mark Matthews, VP – Head of Sales at Ripple Foods
