Trade Promotion Management supports annual planning, execution, and analysis of accounts, with a full suite of financial and managerial approvals for each activity. CG Manufacturers use these detailed plans to control trade spending and assess the performance of their business.
Integrated Business Planningprovides capabilities to support annual operating plan definition, target settings, and sales and operation forecasts. More broadly, it facilitates the ongoing collaboration across sales, supply chain, finance and channel partners to optimize volumes and financial forecast and deliver against overall business objectives.
Revenue Growth Managementfacilitates advanced analysis by providing deeper insight into margin opportunities and pricing conduct for own brands and competitors in order to make strategic decisions that drive results.
Data Enablers – It’s all about data! Additional services and capabilities to make data easy and facilitate integration, mapping and cleansing of different data points (sourced from manufacturer, retailer, consumer, or wholesaler) required to support and enhance TPM, TPO, IBP, and RGM.