Whole Earth Brands is a global food company known for products that make life a little sweeter- literally. From low- and no-calorie sweeteners like Equal and Swerve to organic cane sugars and natural alternatives under the Whole Earth brand, the company offers a full suite of options to meet health-conscious consumers. Senior Forecasting Manager Lena Lee describes the company’s mission simply: “Whatever you need to make your life sweeter, we make it for you.” With a diverse portfolio and presence in multiple markets, forecasting and trade spend management are critical to keeping Whole Earth’s operations efficient and customer focused.
Lena joined us at the Elevate NYC Client Conference to connect with fellow CPG sale planning and trade spend management professionals and gain insight into new BluePlanner capabilities. “UpClear is a major part of what we need to drive our business,” she shared. “I’m in BluePlanner Analytics probably 10 times a day- it’s that important to what I do.” She emphasized not just the platform’s value in delivering better forecasting and data management, but also the support and partnership she receives from the UpClear team. “I love when I spend hours manually calculating something and realize UpClear can automate it for me. I reach out, and the team says, ‘We can do that.’ That attitude and responsiveness make a huge difference.” We’re proud to support Lena and the Whole Earth Brands company in their path towards making the world a little sweeter.
At UpClear, our mission is to empower Consumer Goods brands to maximize revenue performance and trade investment returns through intelligent, collaborative software—providing a single source of truth, streamlined automation, and actionable insights.
BluePlanner Revenue Management software supports end-to-end processes, from Annual Operating Planning to Account Planning and Execution.
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