Quickly rollup, evaluate, and compare the volume, sales, spending, and margin KPIs resulting from the rollup of base volume, terms, and a grouping of promotions.
Scenarios are groups of promotion simulations along with listings, prices, terms, and base volume that are already in BluePlanner. The system automatically calculates the volume, revenue, cost, and profitability of the scenario as you work to determine the mix of pricing and promotional activity that will achieve your objectives. Promotion simulations can be included in multiple scenarios. As mentioned earlier, we use existing pricing, terms, and base volume to initially create the scenario. After that, however, you can make represent future adjustments to distribution and terms for more accurate planning. Like the promotion simulations, scenarios can be viewed in a comparison mode, showing the side-by-side projections of different scenarios.
| Business Process(es) | Annual Operating Planning Account Planning |
| Function(s) | Account Managers Trade Marketing |
| Solution | Trade Promotion Optimization |
