Revenue Growth Management facilitates advanced analysis by providing deeper insight into margin opportunities and pricing conduct for own brands and competitors in order to make strategic decisions that drive results.
Key Processes Supported
Pack Price
Brand Ladders
Brand Ladders
Margin Pool Modelling
Trade Terms
Features
Customer data integration
POS & distributor data integration
Predictive modelling
Category analyses
Price increase modelling
Promotion analysis
Margin pool analyses
Benefits
Built off existing BluePlanner TPM customer sales and spending data
Learn how category revenue and profit is structured across customers and competitors
Insight into competitor performance, positioning, and strategy
Ensure clarity of your pack price architecture across customers
Understand margin pool; know the distribution of profit
Understand how price increase are likely to affect your business
Articles
Data Management and Analytics in the New Normal
November 27th, 2024
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