Consumer Goods brands are approaching or already in their busiest time of year: annual planning. UpClear hosted a discussion around this critical and often (unnecessarily) stressful time within the promotional lifecycle with two growing brands: Crystal Farms Dairy and Valio USA. Both brands leverage the TPM platform, BluePlanner, and throughout the discussion highlighted unique points where the software solution has benefitted their organization.
Moderator:
Rajeev Prabhakar – Director of Client Services, Americas, UpClear
Keynote Speakers:
Chris Schleper – Director of Business Development, Crystal Farms Dairy
Mark Conway – Senior Customer Marketing Manager, Valio USA
Speakers:
Tom Hoder – Retail Sales Manager, Crystal Farms Dairy
Robert Diaz – West Region Sales Director, Valio USA
Please see the full webinar below:
