The Honest Company, a mission-driven beauty and household goods brand, has joined the BluePlanner community. Founded in 2011 and often associated with co-founder Jessica Alba, the brand is known for its commitment to clean, safe, and transparently formulated products.
The company was launched in 2012 with only 17 products, but it’s since grown into a modern legacy brand built on purpose, trust, and innovation– serving consumers across the U.S., Canada, Europe, and beyond. With this partnership, The Honest Company works to bolster its continued growth with a unified trade planning foundation to drive greater accuracy, efficiency, and visibility across commercial operations.
In the early stages, The Honest Company developed an efficient system of managing their trade rates, trade budgets, sales forecasting, and future‑year planning metrics through Excel. However, as their operations scaled, they started to look to migrate these processes to a dedicated platform.
Members of their team had used BluePlanner in a previous role. Remembering their success with the platform in the past, they brought it up as a potential solution to streamline processes and centralize their planning environment.
In starting their search, the team at The Honest Company set out on improving a few key areas:
Across several conversations and hands-on demos, the UpClear team demonstrated how the BluePlanner platform could serve as The Honest Company’s central trade planning tool, merging various data sources for improved accuracy and efficiency.
“We’re excited to partner with The Honest Company,” said UpClear Director of Sales Brian Kolubinskyj. “As a mature, established brand, their needs align perfectly with the strengths of BluePlanner. Our team is focused on ensuring the platform meets their needs today and continues to support them well into the future. We have a track record of innovation and intend to create more BluePlanner evangelists by delivering value from the platform throughout every stage of their careers.”
At UpClear, our mission is to empower Consumer Goods brands to maximize revenue performance and trade investment returns through intelligent, collaborative software—providing a single source of truth, streamlined automation, and actionable insights.
BluePlanner Revenue Management software supports end-to-end processes, from Annual Operating Planning to Account Planning and Execution.
