Contact

Login

TPO

Trade Promotion Optimization

Trade Promotion Optimization augments TPM with additional intelligence, simulations and advanced reporting capabilities to support the promotion effectiveness mission of CG manufacturers.

trade promotion optimization

Key Processes Supported

Post Event Analysis & Volume Decomposition
Customer/Account Level Optimization
Event Level Optimization

Features

Post Event Analysis

Simulation

Benefits

More effective and profitable promotions
Avoid time, effort, and cost attributable to homegrown tool construction and maintenance
Eliminate risk of accidental corruption or deletion
Consistency that enables comparisons across products and customers
Objective information that helps you make good decisions

Articles

Data Management and Analytics in the New Normal

November 27th, 2024

What to do when you can no longer “trust your gut”? The digital analytics race has c...

Read More

Events

Save the Date: Elevate NYC May 2025

WEDNESDAY, MAY 8, 2025 NEW YORK CITY New York City Client Conference Our annual client con...

Read More

Articles

TPM in Southeast Asia: Understanding and Winning Across a Diverse Set of Markets

November 25th, 2024

Retail Environments across the Asia-Pacific Region The level of cultural and economi...

Read More

Articles

Change Management When Implementing Revenue Management Capabilities

November 25th, 2024

It’s Not Just Setting-Up Software “Change Management” is a topic that is...

Read More

Articles

TPM Helps Set & Reverse Trade Accruals

November 20th, 2024

What is the Trade Accrual? The generally accepted accounting principle (GAAP) o...

Read More

Events

Webinar: Prioritizing, Selecting, Setting up, & Activating TPM

FRIDAY, DECEMBER 6, 2024 WEBINAR Share Group for CPG Sales Planning/Ops Pros Join us on De...

Read More

Events

CPG Deduction Summit

THURSDAY, FEBRUARY 27, 2025 AUSTIN, TEXAS FOR REPRESENTATIVES OF CPG BRANDS* BEST FIT FOR:...

Read More

Events

Elevate London: Nov 2024

THURSDAY, NOVEMBER 14, 2024 LONDON UK Client Conference & RGM Share Group UpClear clie...

Read More

Bringing Clarity at Every Stage of the Journey

TPM

Trade Promotion Managment

Supports annual planning, execution, and analysis of accounts.

Learn About TPM

TPO

Trade Promotion Optimization

Augment TPM with added intelligence, simulations and reporting capabilities.

Learn About TPO

IBP

Integrated Business Planning

Provides capabilities to support annual operating plan definition.

Learn About IBP

RGM

Revenue Growth Management

Facilitates advanced analysis by providing deeper insight into margin opportunities.

Learn About RGM

Want more great resources like this?

Follow us on LinkedIn.

Learn how BluePlanner makes Trade Promotion Optimization more efficient at any stage, in any market.

Book a Demo

What We Do

Services Functions Growth Stages Routes to Market Regions

Who We Are

About Us History Leadership Culture Sustainabiltiy Careers

Clients

Clients Client Stories

Resources

All Resources Articles Client Stories News

UpClear © 2024

new york web designers