Nichols Plc is a UK-based international soft drinks brand with a portfolio that includes iconic beverages such as Vimto, Feel Good, and Sunkist (UK licensee). With a history dating back to 1908, Nichols has built a reputation for innovation and global growth, distributing products across both the UK and international beverage markets. The company operates a unique model, managing both branded and private-label offerings across retail, wholesale, and out-of-home channels.
To support more efficient, insight-driven trade investment, Nichols partnered with UpClear to deploy the BluePlanner Trade Promotion Management (TPM) platform. They went live on BluePlanner in 2024, enabling centralization of planning, execution, and analysis of promotions across retail accounts. With BluePlanner, Nichols is improving forecast accuracy, streamlining workflows, and ensuring better visibility into promotional performance. This partnership marks a key step in Nichols’ commercial transformation strategy, bringing automation and structure to their promotion planning process.
At UpClear, our mission is to empower Consumer Goods brands to maximize revenue performance and trade investment returns through intelligent, collaborative software—providing a single source of truth, streamlined automation, and actionable insights.
BluePlanner Revenue Management software supports end-to-end processes, from Annual Operating Planning to Account Planning and Execution.
