Client Stories

Oatside Uses BluePlanner 

Oatside, a Singapore-founded, emerging oat milk brand, is the newest company to join the UpClear BluePlanner TPM community. 

Oatside, Singapore’s first “full-stack” Oatmilk, is produced in the mountains of Bandung, Indonesia using local spring water and oats from Australia. With Series A funding led by Temasek Holdings and a growing business, Oatside was looking to further improve sales planning and gain clarity into the performance of their business, along with fulfilling internal control and compliance requirements. 

“UpClear’s BluePlanner Trade Promotion Management solution provides Oatside with a set of tools that have aided in the definition and formalization of our trade promotion processes, as we scale from a high-growth start-up to being a fully-fledged corporate entity. BluePlanner offers a range of features that have contributed to improving our promotional strategies and overall operational efficiency. Our experience with UpClear has been exemplary, and their solution has integrated well into our ways of working.”  

Gabriel Melo, Commercial Director, Oatside

This early-stage company opted for the “Seed” Edition of BluePlanner TPM.  This is an entry-level, fully preconfigured Trade Promotion Management solution, allowing rapid deployment in less than two weeks, rather than months. Enabled with ‘back-end’ access, the “Seed” Edition of BluePlanner empowers full system self-serviceability by the client system admin. 

Oatside selected UpClear’s BluePlanner TPM for its support of the business process, affordability, and speed of set-up. As time goes on, Oatside will have the option to grow into more advanced capabilities in other BluePlanner TPM Editions and services. This shows again that the UpClear BluePlanner TPM solution works in different markets, and for different stages of growth. 

About UpClear

UpClear makes software used by Consumer Goods brands to improve the management of sales & trade spending. Its BluePlanner platform is an integrated solution supporting Trade Promotion Management, Trade Promotion Optimization, Integrated Business Planning, and Revenue Growth Management

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