RGM

Revenue Growth Management

Deep-dive pricing, promotion and margin levers to empower strategic decisions that drive profitable growth 

Key Processes Supported

  • Promotion Strategy
  • Trade Terms
  • Pack Price Architecture
  • Analysis

How Consumer Goods Brands Use BluePlanner RGM

Unlock Hidden Margin Opportunities and Outperform the Competition

Use Cases

Analyze Business Across Customers/Products​

Develop Strategy

Ask AI how BluePlanner supports Revenue Growth Management

Benefits

  • Built off existing BluePlanner TPM customer sales and spending data
  • Learn how category revenue and profit is structured across customers and competitors
  • Insight into competitor performance, positioning, and strategy
  • Ensure clarity of your pack price architecture across customers
  • Understand margin pool; know the distribution of profit
  • Understand how price increase are likely to affect your business

On-Demand Video: Danilo Zatta, How to Boost Profits Through Innovative Pricing

Exclusive Content from UpClear’s Autumn 2025 London Revenue Growth Managem...

From Reactive to Predictive: How RGM is Changing, and What it Means for Commercial Teams

Insights About Danone’s RGM Journey from CPG Leadership Event&nbs...

What I Learned About the Future of Pricing & Promotion at NRF’s Big Show 

By Andrew Dentinger- Product Director, UpClear  I headed into NRF Big Show 2026 with ...

Executive Summary: Danilo Zatta’s “How to Boost Profits with Innovative Pricing”

Exclusive Content from UpClear’s London Revenue Growth Management Summit.&...

Deduction Management: Processes, Resources, and Tools Used as CPG/FMCG Brands Grow

Executive Summary  Driven by promotion spending, logistics complexity,...

Route-to-Market Summit

  • Oct. 8, 2026
  • Los Angeles
Sales Forecasting in Evolving Routes-to-Market. Thursday, October 8th Los Angeles, CA For ...

Elevate New York- May 2026

  • May. 13, 2026
  • New York, NY
NYC Client Conference Wednesday, May 13th New York City For UpClear Clients Join us in New...

RGM Summit- Autumn

  • Nov. 12, 2026
  • London
Revenue Growth Management Forum for Mid-Market FMCG. Thursday, 12th November London For Re...

Bringing Clarity at Every Stage of the Journey

TPM

Trade Promotion Managment

Supports annual planning, execution, and analysis of accounts.
Learn About TPM
TPO

Trade Promotion Optimization

Augment TPM with added intelligence, simulations and reporting capabilities.
Learn About TPO
IBP

Integrated Business Planning

Provides capabilities to support annual operating plan definition.
Learn About IBP
RGM

Revenue Growth Management

Facilitates advanced analysis by providing deeper insight into margin opportunities.
Learn About RGM

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