TPO

Trade Promotion Optimization

Trade Promotion Optimization augments TPM with additional intelligence, simulations and advanced reporting capabilities to support the promotion effectiveness mission of CG manufacturers.

Key Processes Supported

  • Post Event Analysis & Volume Decomposition
  • Customer/Account Level Optimization
  • Event Level Optimization
  • Promotion Simulations
  • Scenario Planning

How Consumer Goods Brands Use BluePlanner TPO

Use Cases

Analyze Promotion Performance

Build Plan Simulations & Scenarios

Benefits

  • More effective and profitable promotions
  • Avoid time, effort, and cost attributable to homegrown tool construction and maintenance
  • Eliminate risk of accidental corruption or deletion
  • Consistency that enables comparisons across products and customers
  • Objective information that helps you make good decisions

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Annual Operating Planning in CPG: A Guide to Building Stronger, More Strategic Trade Promotion Plans 

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Choosing the Right Trade Promotion Management Partner — Why It Pays to Look Beyond Your Existing IT Landscape 

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Bringing Clarity at Every Stage of the Journey

TPM

Trade Promotion Managment

Supports annual planning, execution, and analysis of accounts.
Learn About TPM
TPO

Trade Promotion Optimization

Augment TPM with added intelligence, simulations and reporting capabilities.
Learn About TPO
IBP

Integrated Business Planning

Provides capabilities to support annual operating plan definition.
Learn About IBP
RGM

Revenue Growth Management

Facilitates advanced analysis by providing deeper insight into margin opportunities.
Learn About RGM

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