RGM

Revenue Growth Management

Revenue Growth Management facilitates advanced analysis by providing deeper insight into margin opportunities and pricing conduct for own brands and competitors in order to make strategic decisions that drive results.

Key Processes Supported

  • Pack Price
  • Brand Ladders
  • Brand Ladders
  • Margin Pool Modelling
  • Trade Terms

How Consumer Goods Brands Use BluePlanner RGM

Develop Strategy

Benefits

  • Built off existing BluePlanner TPM customer sales and spending data
  • Learn how category revenue and profit is structured across customers and competitors
  • Insight into competitor performance, positioning, and strategy
  • Ensure clarity of your pack price architecture across customers
  • Understand margin pool; know the distribution of profit
  • Understand how price increase are likely to affect your business

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Bringing Clarity at Every Stage of the Journey

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Provides capabilities to support annual operating plan definition.
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RGM

Revenue Growth Management

Facilitates advanced analysis by providing deeper insight into margin opportunities.
Learn About RGM

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