We extend a warm welcome to Ken Accardi, joining the team as California-based Sales Director. Ken brings 25 years of experience in the CPG space, specializing in Sales, Trade Management, Category Management, Sales Strategy, and business process optimization.
Ken has leadership experience from time spent at manufacturers, consulting firms and CPG vendors. This includes Bayer Consumer Healthcare, Johnson & Johnson, Clarkston Consulting and Kantar Xtel. Over the last decade Ken has worked with dozens of Consumer Goods manufacturers in solution discovery, delivery, and support for TPM, TPO, and RGM capabilities.
“I’m thrilled to be joining a team that’s leading the way in the Consumer Goods RGM & TPM space! With experience across Sales, Trade Strategy, Category Management, Consulting and SaaS Sales, I have seen firsthand how challenging trade spend management can be for CPG brands. I’m here to help change that. I’m energized by the opportunity to partner with our prospective clients, challenge the status quo, and drive real results that move businesses forward.”
– Ken Accardi, Sales Director, North America
UpClear provides software solutions that help Consumer Goods brands improve Gross-to-Net Revenue Management. Companies in different stages of growth use UpClear’s integrated & collaborative platform – BluePlanner – for forecasting, visibility, automation, and intelligence. Capabilities for Annual Operating Planning, Account Planning, and Execution help cross-functional teams manage pricing, terms, & promotions, use trade spending effectively, and understand their business more comprehensively. This helps them succeed in a rapidly changing business landscape.
