If you enjoy any sort of bakery product, chances are you’ve heard of Warburtons. One of the most iconic names in UK baking, the brand has been bringing fresh bread and baked goods to families across the country for over 145 years. As a fifth-generation, family-owned business, Warburtons has grown from a single shop in Bolton to the UK’s number one bakery brand, producing over two million products daily. Their portfolio includes a wide range of baked goods- from traditional loaves and crumpets to gluten-free and protein-enriched lines.
UpClear is proud to support Warburtons with our BluePlanner platform, enabling smarter trade promotion management and greater visibility across teams. As Warburtons continues to adapt to the demands of modern retail and a dynamic shopper landscape, BluePlanner helps streamline planning, improve ROI measurement, and strengthen collaboration between sales and finance teams. Together, UpClear and Warburtons are baking up smarter growth strategies for the future.
At UpClear, our mission is to empower Consumer Goods brands to maximize revenue performance and trade investment returns through intelligent, collaborative software—providing a single source of truth, streamlined automation, and actionable insights.
BluePlanner Revenue Management software supports end-to-end processes, from Annual Operating Planning to Account Planning and Execution.
