BluePlanner is a powerful source of customer and product information when it is time to assess and update distribution, pricing and promotion strategy.
BluePlanner helps you develop your strategy with a combination of capabilities available in our TPM, TPO, & RGM solutions. Trade Promotion Management (TPM) and its unified database of customer activities, sales and spending history, and integrated distributor & retail sales data creates a rich source of insight on historical performance.
Trade Promotion Optimization (TPO) keeps the focus squarely on promotions with Post Event Analysis to enable you to understand promotion performance and compare them within a customer, across customers, or across products. Then, Scenario Planning facilitates analysis of future plans by simulating different combinations of promotional activity. Finally, Revenue Growth Management (RGM) looks at the big picture. Specialized pricing, promotion, cost-to-serve, and profitability dashboards enable you to refine your customer strategy.
