RGM

Revenue Growth Management

Revenue Growth Management facilitates advanced analysis by providing deeper insight into margin opportunities and pricing conduct for own brands and competitors in order to make strategic decisions that drive results.

Key Processes Supported

  • Promotion Strategy
  • Trade Terms
  • Pack Price Architecture
  • Analysis

How Consumer Goods Brands Use BluePlanner RGM

Use Cases

Analyze Business Across Customers/Products​

Develop Strategy

Ask AI how BluePlanner supports Revenue Growth Management

Benefits

  • Built off existing BluePlanner TPM customer sales and spending data
  • Learn how category revenue and profit is structured across customers and competitors
  • Insight into competitor performance, positioning, and strategy
  • Ensure clarity of your pack price architecture across customers
  • Understand margin pool; know the distribution of profit
  • Understand how price increase are likely to affect your business

Recapping the November 2025 FMCG RGM Summit in London

All About RGM in Central London On Thursday 13th November over 35 companies and ...

Route-to-Market Summit

  • Oct. 8, 2026
  • LOS ANGELES
Sales Forecasting in Evolving Routes-to-Market Strategies for Bottom-Up Account Forecastin...

RGM Summit- Autumn

  • Nov. 12, 2026
  • London
THURSDAY, 12TH NOVEMBER 20261 – 6:30 PM GMT LONDON THIS EVENT IS FOR REPRESENTATIVES...

RGM Summit- Spring

  • May. 14, 2026
  • London
THURSDAY, 14TH MAY 20261 – 6:30 PM GMT LONDON THIS EVENT IS FOR REPRESENTATIVES OF F...

Congratulations Good Foods!

Congratulations to the BluePlanner team at Good Foods—a subsidiary of Barilla Group—on com...

Deduction Summit

  • Feb. 26, 2026
  • Dallas, TX
THURSDAY, FEBRUARY 26, 2026 DALLAS, TEXAS FOR REPRESENTATIVES OF CPG BRANDS* *Validated wi...

Streamlining Deduction Management at Tony Chachere’s with BluePlanner 

Deductions: From Confusion to Clarity Lisa Joubert, Corporate Account Director at&nbs...

Ritter Sport: The Clear Solution

Business Problem  Ritter Sport is undergoing rapid growth, creating a more complex la...

Bringing Clarity at Every Stage of the Journey

TPM

Trade Promotion Managment

Supports annual planning, execution, and analysis of accounts.
Learn About TPM
TPO

Trade Promotion Optimization

Augment TPM with added intelligence, simulations and reporting capabilities.
Learn About TPO
IBP

Integrated Business Planning

Provides capabilities to support annual operating plan definition.
Learn About IBP
RGM

Revenue Growth Management

Facilitates advanced analysis by providing deeper insight into margin opportunities.
Learn About RGM

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