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RGM

Revenue Growth Management

Deep-dive pricing, promotion and margin levers to empower strategic decisions that drive profitable growth 

Key Processes Supported

  • Promotion Strategy
  • Trade Terms
  • Pack Price Architecture
  • Analysis
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How Consumer Goods Brands Use BluePlanner RGM

Unlock Hidden Margin Opportunities and Outperform the Competition

Use Cases

Analyze Business Across Customers/Products​

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Develop Strategy

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Ask AI how BluePlanner supports Revenue Growth Management

Benefits

  • Built off existing BluePlanner TPM customer sales and spending data
  • Learn how category revenue and profit is structured across customers and competitors
  • Insight into competitor performance, positioning, and strategy
  • Ensure clarity of your pack price architecture across customers
  • Understand margin pool; know the distribution of profit
  • Understand how price increase are likely to affect your business
  • Client Stories

Yoplait France Goes Live on UpClear BluePlanner!  

  • February 20th, 2026
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  • Articles

How TPM Aids Deduction Management for CPG Brands

  • February 9th, 2026
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  • Hidden

From Reactive to Predictive: How RGM is Changing, and What it Means for Commercial Teams

  • January 21st, 2026
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  • Articles

What I Learned About the Future of Pricing & Promotion at NRF’s Big Show 

  • January 19th, 2026
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  • Hidden

Executive Summary: Danilo Zatta’s “How to Boost Profits with Innovative Pricing”

  • January 12th, 2026
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  • Articles

Deduction Management: Processes, Resources, and Tools Used as CPG/FMCG Brands Grow

  • January 8th, 2026
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  • Events

Route-to-Market Summit

  • Oct. 8, 2026
  • Los Angeles
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Bringing Clarity at Every Stage of the Journey

TPM

Trade Promotion Managment

Supports annual planning, execution, and analysis of accounts.
Learn About TPM
TPO

Trade Promotion Optimization

Augment TPM with added intelligence, simulations and reporting capabilities.
Learn About TPO
IBP

Integrated Business Planning

Provides capabilities to support annual operating plan definition.
Learn About IBP
RGM

Revenue Growth Management

Facilitates advanced analysis by providing deeper insight into margin opportunities.
Learn About RGM

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