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TPO

Trade Promotion Optimization

Advanced intelligence, simulation and insights help you boost promotional effectiveness and minimize risk 

Key Processes Supported

  • Post Event Analysis & Volume Decomposition
  • Customer/Account Level Optimization
  • Event Level Optimization
  • Promotion Simulations
  • Scenario Planning
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How Consumer Goods Brands Use BluePlanner TPO

Turn Promotion Spend Into Predictable Growth

Use Cases

Analyze Promotion Performance

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Build Plan Simulations & Scenarios

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Ask AI how BluePlanner supports Trade Promotion Optimization

Benefits

  • More effective and profitable promotions
  • Avoid time, effort, and cost attributable to homegrown tool construction and maintenance
  • Eliminate risk of accidental corruption or deletion
  • Consistency that enables comparisons across products and customers
  • Objective information that helps you make good decisions
  • Articles

What I Learned About the Future of Pricing & Promotion at NRF’s Big Show 

  • January 19th, 2026
Read More
  • Articles

Deduction Management: Processes, Resources, and Tools Used as CPG/FMCG Brands Grow

  • January 8th, 2026
Read More
  • Events

Route-to-Market Summit

  • Oct. 8, 2026
  • Los Angeles
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  • Events

Elevate New York- May 2026

  • May. 13, 2026
  • New York, NY
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  • Events

RGM Summit- Autumn

  • Nov. 12, 2026
  • London
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  • Events

RGM Summit- Spring

  • May. 7, 2026
  • London
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  • Events

CPG Data Summit ’26

  • May. 14, 2026
  • New York, NY
Read More

Bringing Clarity at Every Stage of the Journey

TPM

Trade Promotion Managment

Supports annual planning, execution, and analysis of accounts.
Learn About TPM
TPO

Trade Promotion Optimization

Augment TPM with added intelligence, simulations and reporting capabilities.
Learn About TPO
IBP

Integrated Business Planning

Provides capabilities to support annual operating plan definition.
Learn About IBP
RGM

Revenue Growth Management

Facilitates advanced analysis by providing deeper insight into margin opportunities.
Learn About RGM

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