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Promoting – Is It Worth It?
For previous editions of this series, we have looked at calculating promotional ROI and cannibalization. Now we are going to take a step back and …
Defending Against the Growing Retail Goliaths: The Importance of a Defensible Pricing Framework for Suppliers
The Tesco and Carrefour ‘strategic alliance’ is apparently positioned to make “the most of [their] collective product expertise and sourcing capability” but is essentially two …
How GDPR Affects B2B SaaS Providers
On May 25th, the European Union’s “General Data Protection Regulation” (GDPR) takes effect. GDPR aims to give individuals more control of their data and how …
Forecasting an End to Plastic Pollution
April 22nd is ‘Earth Day’, when an estimated billion people globally will show their support for the environment and promoting sustainability. Growing from the 20 …
Robbing Peter to Pay Paul
An Introduction to Promotional Cannibalization This is Part 2 of UpClear’s Series on Promotional ROI and Optimizing Trade Spend. In the first blog, we looked …
