What to do when you can no longer “trust your gut”? The recent paradigms shift driven by COVID 19 has further increased Consumer Goods Brands focus on their ability to …
We developed the experience to kickoff, deploy, and train teams on our software, entirely remotely. In just the past three months we have launched and run four deployment projects in three global regions. There were of course some challenges to overcome, some great wins, and we are sharing the lessons we learned.
UpClear has been working with major Consumer Goods brands in Asia-Pacific since 2007. Global consumer goods manufacturers partnering with UpClear across the region, Danone and …
For previous editions of this series, we have looked at calculating promotional ROI and cannibalization. Now we are going to take a step back and …
The Tesco and Carrefour ‘strategic alliance’ is apparently positioned to make “the most of [their] collective product expertise and sourcing capability” but is essentially two …
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