To see our latest thoughts on calculating ROI on your promotions, see our series, starting with: How to Calculate Promotional ROI – Start With 5 Key Building Blocks. A true Return-on-Investment (ROI) calculation is the holy grail of…
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It’s a sad reality, but, in today’s ever-changing marketplace, we’ve lost control of what it’s really costing us to sell our products. We think we know the cost of selling and we think we know how much we receive when…
Every CPG manufacturer has a TPM system, as well as formal or informal TPM processes; it’s just that some systems are more expensive and/or complicated than others. TPM systems that are already used range from Excel spreadsheets and emails…
Having worked exclusively in the TPM/TPO space for over 15 years and having seen the state of most CPG companies today, my short answer is ’Most Likely Not’. In order to be successful at anything, you need to lay…
This is the dilemma that many CPG companies are either consciously or unconsciously dealing with when they put their products on sale more often. Add to that the various promotional mechanics being offered in the market, mechanics like the…
For years, national and global companies have wrestled with finding the right balance between whether to centralize control, information, and decision-making or to delegate more management responsibilities into the field. The “global headquarters” option might provide better communication…