BluePlanner is an operating system for the process of managing customer sales and spending. 

In "Execution," the process transitions from the sales team forecasting account sales, spending, promotions, etc. to other functions taking over for the fulfillment of orders, execution of promotions, settlement, and financial forecasting.

BluePlanner is designed to facilitate alignment between the functions that play a role in this process either through direct use of the platform or integrations with other systems.