Specialized post event analysis dashboards/reports. Centralized access to actual promotion results.
BluePlanner promotions capture the original forecast for retail sales (sell-out), shipments (sell-in), spending, the tactics you’re using, and any other attributes you would like to catpure for the promotion (e.g. holidays, corporate event, company initiatives). As the promotion is executed, actual retail sales and shipments are integrated into BluePlanner to calculate the projected (latest estimate) cost of the promotion. Then, as settlement takes place (OI, check payments, deductions) the actual cost of the promotion is layered in.
A number of key performance indicators (KPIs) are automatically calculated. This includes revenue, spending, net sales, profit, margins, trade rates and return on investment (ROI).
With all of this centralized data, our reporting and dashboards then facilitate analysis of promotions across customers, products, time, and/or attributes, enabling you to identify what works and what doesn’t. Then it’s up to you to decide what to do more of and less of.
