Prepared Foods Brands Face Challenging Processes in Sales
Sales planning and TPM (trade promotion management) for Consumer Goods manufacturers in Prepared Foods categories is an extraordinarily complex process. Routes-to-market can include both retailer warehouses as well as distributors who then sell to indirect retailers. You may also sell to customers in the Food Service channel. You can have business agreements and spend money with all of them.
As your business grows, there are predictable challenges related to TPM: planning sales, controlling trade spending, managing deductions, and measuring the performance of promotions. These challenges emerge as a brand’s product portfolio grows, new customers are acquired, and the number of promotions and deductions increase. All of this is further complicated by a good problem- a growing team- who all need to be integrated into the business process. Spreadsheets no longer give you the information you need when you need it.
BluePlanner TPM Works for Prepared Food Brands
Trade Promotion Management (TPM) is software specifically designed for sales planning in Consumer Goods. BluePlanner TPM, by UpClear is used by Prepared Foods brands like Nissin Foods, Lundberg Farms, La Terra Fina, & Pulmuone USA. The main users of the system are Key Account Managers and Trade Marketing/Revenue Management teams, but the solution also benefits Accounting/ Deduction Management teams, and Finance. BluePlanner TPM adds structure and control to the process as teams execute the selling process:
- Building customer plans and budgets
- Accurately forecasting volume
- Planning, approving, and executing promotions
- Validating and categorizing deductions for Accounts Receivable (AR)
- Helping Finance forecast trade spending accrual
- Automatically assembling customer P&Ls for analysis of promotion and business performance
- Dashboards that support approval workflows, including notes & documentation
Whether you are deploying TPM for the first time, or replacing an outdated system, BluePlanner TPM is ready to help you “prepare” for what’s ahead.
UpClear makes Revenue Management software used by Consumer Goods brands around the globe. Its BluePlanner platform is an integrated solution supporting Trade Promotion Management, Trade Promotion Optimization, Integrated Business Planning, and Revenue Growth Management.
UpClear serves emerging, growing, and established regional and global brands in over 25 countries across the Americas, Europe and Asia.