Integrated Business Planning leverages the powerful, unified database of forecasts, actual sales, reporting, and dashboards created by BluePlanner to assist in the sales and operation planning (S&OP) process. Alongside the bottom-up forecast created by account teams, BluePlanner creates a parallel forecast. To this, adjustments can be added for dynamics not accounted for in the bottom-up plan, resulting in the sales team's input to the consensus forecast. IBP can also integrate other important data elements like a Demand Planning forecast and On Order volume. These metrics are then incorporated into reporting for advanced analysis. More broadly, it facilitates the ongoing collaboration across sales & supply chain teams to optimize volumes and deliver against overall business objectives.