Choosing the Right Trade Promotion Management Partner — Why It Pays to Look Beyond Your Existing IT Landscape
Helping CPG Companies Make Informed, Strategic Technology Decisions By Ken Accardi Execut...
Back to Nature Foods has selected UpClear’s BluePlanner Trade Promotion Management (TPM) for customer forecasting, promotion planning, deduction management, trade spending accruals, and business analysis.
A subsidiary of Barilla Group, Back to Nature features a portfolio of plant-based, non-GMO cookies, crackers, granola and nuts & trail mix products sold in the United States. In addition to their business interests, Back to Nature has also demonstrated a commitment to the environment by partnering with The Nature Conservancy. Their ten-year relationship was recently expanded to support the organization’s “Plant a Billion Trees” program.
Needing visibility & analysis capabilities to drive business decisions, the team at Back to Nature was seeking a Software as a Service (SaaS) TPM platform that offers a reliable source of truth for promotional planning, spending, accruals, and reporting. BluePlanner TPM was selected after evaluation of several vendors.
“We are excited to partner with UpClear to bring improved visibility and transparency to our trade investments. We want to move beyond budget management and find ways to unlock growth and customer partnerships, informed by data and insights brought to us by UpClear.”
-Jessica McDonald, Head of Finance-Back to Nature Foods
Brian Kolubinskyj is Director of Sales for UpClear in North America: “Back to Nature is a great brand that shares values with UpClear and has a 60+ year legacy of bringing great snack products to the US market. BluePlanner TPM has proven itself over and over in this category and we have no doubt that we will successfully support the needs of the Back to Nature team now and as the business grows.”
UpClear makes software used by Consumer Goods brands to improve the management of sales & trade spending. Its BluePlanner platform is an integrated solution supporting Trade Promotion Management, Trade Promotion Optimization, Integrated Business Planning, and Revenue Growth Management.
Meet Jean, leader of Client Services in North America.
