Unique CPG Deduction Forum Connects Brands, Service & Software Companies
Thursday, February 27th 2025 marked the launch of the CPG Deduction Summit, a share group-...
Dating back to 1950, Electrolit is a hydration beverage manufactured by Grupo PISA, a leading pharmaceutical company in Latin America. Bolstered by success in Mexico, the brand was launched in the United States in 2014 and has been growing ever since. With that growth came the need to evolve capabilities in sales planning and trade spend management. For this task, Electrolit USA has selected BluePlanner Trade Promotion Management (TPM) from UpClear.
Like most emerging brands, sales and trade forecasting has been accomplished with spreadsheets that have multiplied in quantity and complexity as customers were acquired, deductions multiplied, and more people took part in the process. In their search, the Electrolit USA team identified goals to increase efficiency of the selling process and accuracy of forecasts.
In a competitive search process, BluePlanner TPM was picked by Electrolit USA team for its ability to pre-audit trade programs, generate trade spending accruals, systematically capture and report field sales forecasts, and process deductions.
BluePlanner TPM is a Software as a Service (SaaS) platform built specifically for Consumer Goods Sales and Deduction Management teams. The information created in it is further used by Finance and Demand Planning functions.
With BluePlanner TPM, Electrolit USA joins the growing ranks of Consumer Goods emerging brands that add structure and control to their sales planning, trade management, and deduction clearing processes.
UpClear makes software used by Consumer Goods brands to improve the management of sales & trade spending. Its BluePlanner platform is an integrated solution supporting Trade Promotion Management, Trade Promotion Optimization, Integrated Business Planning, and Revenue Growth Management.
