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Articles The Strategic Importance of Trade Promotion Management & the Role of TPO and RGM to Enhance Capabilities Introduction Trade promotions represent a significant investment for consumer goods ... Read More
Articles 5 Reasons to See What BluePlanner Can Do For Your Business If you don’t know BluePlanner, it’s a suite of revenue management tools made by UpClear.&n... Read More
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Articles 5 Things to Do When You Need TPM Getting Ready for TPM We’ve never heard a company say they would go back to Excel and emai... Read More
Articles How to Calculate Promotion ROI In Consumer Goods, a lot of money is spent on promotions. To actively manage margin when t... Read More
Articles How Plant-Based Brands Manage Trade Spend Growing plant-based food and beverage brands have common challenges to plan sales, manage ... Read More
Articles 5 Steps to Calculate Promotion ROI A true Return-on-Investment (ROI) calculation is the holy grail of promotion key performan... Read More
Articles Sweets and Snack Brands Use BluePlanner TPM for Sales Planning & Trade Spend Management Sales planning and trade spend management for a Consumer Goods snack category manufacturer... Read More
Articles IBP: Helping Sales Teams in S&OP Challenges Creating Sales Team’s Input to S&OP Something we hear about consisten... Read More
