Articles Promotions: Are They Worth the Price? You probably know how expensive promotions are for Fast Moving Consumer Good brands (a dol... Read More
Articles The Strategic Importance of Trade Promotion Management & the Role of TPO and RGM to Enhance Capabilities Introduction Trade promotions represent a significant investment for consumer goods ... Read More
Articles 5 Reasons to See What BluePlanner Can Do For Your Business If you don’t know BluePlanner, it’s a suite of revenue management tools made by UpClear.&n... Read More
Articles Establishing Effective IBP Operating Models During Challenging Market Conditions In an environment of financial pressures, political instability, increased competition, an... Read More
Articles Why Base Volume is So Important in Consumer Goods In Fast Moving Consumer Goods (FMCG) there is a very familiar progression from a “sell at ... Read More
Articles 5 Things to Do When You Need TPM Getting Ready for TPM We’ve never heard a company say they would go back to Excel and emai... Read More
Articles How to Calculate Promotion ROI In Consumer Goods, a lot of money is spent on promotions. To actively manage margin when t... Read More
Articles How Plant-Based Brands Manage Trade Spend Growing plant-based food and beverage brands have common challenges to plan sales, manage ... Read More
Articles 5 Steps to Calculate Promotion ROI A true Return-on-Investment (ROI) calculation is the holy grail of promotion key performan... Read More
Articles Sweets and Snack Brands Use BluePlanner TPM for Sales Planning & Trade Spend Management Sales planning and trade spend management for a Consumer Goods snack category manufacturer... Read More
Articles IBP: Helping Sales Teams in S&OP Challenges Creating Sales Team’s Input to S&OP Something we hear about consisten... Read More
Articles Time for TPM: Fast Setup for Quick Wins Consumer goods companies adopt Trade Promotion Management (TPM) because they need better, ... Read More
