BluePlanner’s new “Simulation” stage of promotions puts the information that’s most important when you’re strategically planning a customer front-and-center, and defers details you do not need at that stage of the process. The focus here are the ways shoppers will see your products (on-shelf, off-shelf displays, and advertisements), the ways you discount price to incentivize purchase, and the sales lift those promotion tactics deliver. BluePlanner then does the work to calculate cost and profitability. Promotions that already exist in BluePlanner are present and can be part of your scenarios.
This new approach to promotions- with an emphasis on quick creation and copy- enables the assembly of an entire promotion catalog in less than an hour for an average brand.
From there, you can compare promo simulations, add them to scenarios, and convert them into TPM promotions where all operational details are added.
BluePlanner Promotion Simulations were designed around three principles:
| Business Process(es) | Annual Operating Planning Account Planning |
| Function(s) | Account Managers Trade Marketing |
| Solution | Trade Promotion Optimization |
