Extensive forecasting capabilities to support the needs of brands with complex routes-to-market.
Sophisticated forecasting capabilities influenced by the use cases of thousands of users. On the sales side, there are independent forecasts for sell-in (shipments; both direct and indirect), and sell-out (retail sales). Use a base/incremental forecasting method to facilitate calculation of incremental profit & ROI.
Spending data is organized by “spend reasons” that are associated to general ledger accounts. Spending data is available both aligned to activities for proper post promotion analysis, and in a finance-oriented way with accruals that are offset by actual expenses. All forecasts are detailed to the lowest level you define in your hierarchies and roll-up across all hierarchies you define. Snapshot capabilities enable you to save forecasts at a point in time. Compare forecasts to targets, snapshots, and actuals.
