How Beverage Brands Forecast, Manage Promotions and Deductions, Control Trade Spending, & Analyze Their Business.

UpClear's BluePlanner is Gross-to-Net Revenue Management technology beverage brands use to plan, execute, and analyze customer sales & spending.

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BluePlanner is a comprehensive platform that's thoughtfully designed in modules that are deployed based on your priorities. You always have the option to add capabilities as time goes on.

Annual Operating Planning ⁰¹

Strategy development, top-down targets, guardrails, and funding

Account Planning ⁰²

Bottom-up promotions, terms, sales & spend forecasting

Execution ⁰³

Collaboration amongst functions: Tracking, spend management, deductions, accruals, forecasting and S&OP

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Featured Beverage Category Resources

Client Stories

Vita Coco & UpClear: Quenching the Need for Customer Insights

June 10th, 2025

Since its founding in 2004, Vita Coco has grown into the world’s leading coconut water bra...

Client Stories

Nichols Plc. and UpClear: Partners for Trade Promotion Management in the UK

May 21st, 2025

Nichols Plc is a UK-based international soft drinks brand with a portfolio that includes i...

Client Stories

Spindrift Enhances Trade Spending With New BluePlanner Retail Sales Integration

January 23rd, 2025

Faster updates, little maintenance, new insights In a digital transformation o...

Client Stories

How Twinings North America Saves Time on Distributor Deductions

Deductions…Even More Complex for Distributors Iconic tea manufacturer Twinings North...

Client Stories

Tata Consumer Products US Brews Better Insights with BluePlanner TPM

October 22nd, 2024

Tata Consumer Products US – home to brands Eight O’Clock Coffee and Tetley Tea ̵...

Client Stories

Martinelli’s Planning Setup Complete!

January 23rd, 2024

Congratulations to S. Martinelli & Company! The Watsonville, CA based maker of Martine...

Client Stories

Electrolit USA Goes Live on BluePlanner

November 14th, 2023

Electrolit, the popular electrolyte hydration beverage brand, has gone live on BluePlanner...

Client Stories

How Vita Coco Uses BluePlanner TPM for Direct Store Delivery

Vita Coco has grown very rapidly. At the start of 2019 they began investing systems to hel...

Distributor / Indirect Retailer Planning

Turn-Key Retail Sales & Inventory Integration

Automated Deduction Back-up Acquistion

Dashboard Analytics

BluePlanner Solutions

UpClear works with your team to identify priorities. We then create a BluePlanner solution that meets your requirements, timeline, and budget.

Deduction Management

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Trade Promotion Management

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Trade Promotion Optimization

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Revenue Growth Management

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Integrated Business Planning

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Who are you?

There are many perspectives from which to look at BluePlanner capabilities. Choose below to learn more about each category.

By Growth Stage

Pick your stage of growth to learn how BluePlanner works for brands of different sizes.

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By Function

Pick your function to see how different teams use BluePlanner.

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By Route to Market

Pick your route(s) to market and learn why BluePlanner works for consumer goods brands.

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By Region

Pick your region to learn why BluePlanner works in your region.

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Why UpClear?

Established in 2008, UpClear is privately owned & profitable. We have diverse, long-term clients. We continually make significant investments in resources that enable us to innovate and grow in a sustainable way.

Since the very beginning, we've had 20/20 vision for our business: SaaS Gross-to-Net Revenue Management capabilities specifically for Consumer Goods brands. We have a clear roadmap that will continue to add capabilities to foster collaboration, automate work, and help our customers make sound decisions.

Our platform- BluePlanner- has been in constant development since 2008. It supports thousands of use cases influenced by our clients and supported by our teams around the world. Our staff is made up of professionals with extensive CPG brand, consulting, and tech experience.

Our Client Success, Solutions, Integration, & Engineering teams stand ready to address challenges or deploy new capabilities. We keep your data secure with robust permission and access control capabilities and processes, verified by our ISAE 3402/SOC 1 certification. BluePlanner is hosted by Microsoft Azure, further augmenting client data security.

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And you don't have to take our word for it!

It’s a night-and-day difference trying to do everything in Excel versus using an integrated system with built-in controls.

Blue Planner has simplified the account planning process and deduction process through a solution that is very user friendly and functional... I have used other spending trade spending tools and no other compares to the ease of use and strength of BluePlanner.

We're thrilled to team up with UpClear to enhance visibility and transparency in our trade investments. Our goal is to go beyond just managing budgets and discover new opportunities for growth and stronger customer relationships, powered by the data and insights Blue Planner provides.

[Working with UpClear] has been really great...we know a lot more about how we are spending our money and we're able to make better decisions now.

We were a young company and we needed something to evolve with us. We knew we were going to change over the next few years... what drew us to BluePlanner is that it was fairly simple and it was flexible... we had line of sight to say this can grow along side of us as we become more mature as a company.

Promotion planning is intuitive. You enter your deals and volume and it automatically rolls up the financials.

We have to have structure to manage our business and BluePlanner give us this. We can see what is happening, answer questions faster, and have better alignment with our field teams.

I have full line-of-sight. I see sales, I see trade, and I don't have to wait for spreadsheets to be updated. I click run and see the data.

Half of the battle is having the data to analyze my business and make decisions. I can open the system and get to P&Ls, promotions, and pricing. Its all in one place.

I like how easily I can get a customer P&L... accruals in the system has totally changed our process...for the better!

We send our (Demand Planning) forecast to BluePlanner so sales can see it. We also get the forecast sales keeps. We've had data from sales before, but now there is more detail and we get it when we need it by running a report.

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How Beverage Brands Forecast, Manage Promotions and Deductions, Control Trade Spending, & Analyze Their Business.

Annual Operating Planning 01

Account Planning 02

Execution 03

Featured Beverage Category Resources

Vita Coco & UpClear: Quenching the Need for Customer Insights

Nichols Plc. and UpClear: Partners for Trade Promotion Management in the UK

Spindrift Enhances Trade Spending With New BluePlanner Retail Sales Integration

How Twinings North America Saves Time on Distributor Deductions

Tata Consumer Products US Brews Better Insights with BluePlanner TPM

Martinelli’s Planning Setup Complete!

Electrolit USA Goes Live on BluePlanner

How Vita Coco Uses BluePlanner TPM for Direct Store Delivery

Capabilities Important to Beverage Brands

Distributor / Indirect Retailer Planning

Distributor / Indirect Retailer Planning

Turn-Key Retail Sales & Inventory Integration

Turn-Key Retail Sales & Inventory Integration

Automated Deduction Back-up Acquistion

Automated Deduction Back-up Acquistion

Dashboard Analytics

Dashboard Analytics

BluePlanner Solutions

Deduction Management

Trade Promotion Management

Trade Promotion Optimization

Revenue Growth Management

Integrated Business Planning

Who are you?

By Growth Stage

By Function

By Route to Market

By Region

Why UpClear?

Stability

Vision

Expertise

Trust

And you don't have to take our word for it!

Want more resources like this?

Unlock growth with clarity and confidence with BluePlanner by UpClear

What We Do

Who We Are

Clients

Resources

RELATED CLIENT POSTS

Annual Operating Planning ⁰¹

Account Planning ⁰²

Execution ⁰³