Articles Video: Trade Promotion Management for Emerging Brands What is TPM & How does it Help Emerging Brands To many, Trade Promotion Management (TP... Read More
Articles How spreadsheet and email spend approvals create risk Because trade spending typically grows to a dollar amount equal to 20% of gross ... Read More
Articles Why disorganized, disconnected information hampers productivity In consumer packaged goods (CPG) there are many data points associated with promotions: cu... Read More
Articles Promotion Calendars Don’t Belong in Spreadsheets Promotion calendars are the number one vehicle used by Consumer Packaged Goods (CPG) sales... Read More
Articles The Power of Advanced Promotion Tracking: Excel Alternatives to Boost Efficiency and Accuracy Missed Opportunities with Excel If you are a small, growing brand, chances are&n... Read More
Articles Paying for Promotions: How It’s Done This article focuses on the common types of mechanic and trade investment used around the ... Read More
Articles Defensible Pricing Frameworks: Critical to Competing Against Larger Retailers The Tesco and Carrefour ‘strategic alliance’ is apparently positioned to make “the most of... Read More
Articles Essentials for Creating an Effective RGM Oriented Organization (Part 1 of 2): “Weight” In this two-part post, we will discuss how a Revenue Growth Management (RGM) team can move... Read More
Articles Master Data: Failure to Plan…Planning to Fail “Master Data”. If you are like most Sales professionals who have worked on a large systems... Read More
Articles Cannibalization-Robbing Peter to Pay Paul An Introduction to Promotional Cannibalization This is Part 2 of UpClear’s Series on Promo... Read More
Articles Calculating Promotional ROI: Start With 5 Key Building Blocks “60% of trade promotions have a negative ROI!” A commonly quoted statistic that is alarmi... Read More
Articles 5 Tips for Successfully Choosing and Deploying a Trade Promotion System Whether you are considering a Trade Promotion Management system for mature or emerging mar... Read More
