Articles Post Event Analysis Tutorial with Partner Atheon Analysis UpClear’s Director of Client Success, EMEA, Gabriele Plate is joined by Adam Booth, ... Read More
Articles What to Expect from a Well-Run Sales Planning & Trade Management Process This session from LEAD Marketing Conference outlines the expectations that participants sh... Read More
Articles Want to Avoid Margin Erosion? Control Trade Spending Fast moving consumer goods manufacturers operate in a highly competitive market. ... Read More
Articles Essentials for Creating an Effective RGM-Oriented Organization (Part 2/2): “Oil” Part Two: “Oil” In the first post of this two-parter, we looked at the reporti... Read More
Articles Understanding the Difference Between TPM & TPO If you were looking at Trade Promotion Management (TPM) and Trade Promotion Optimization’s... Read More
Articles Video: Trade Promotion Management for Emerging Brands What is TPM & How does it Help Emerging Brands To many, Trade Promotion Management (TP... Read More
Articles How spreadsheet and email spend approvals create risk Because trade spending typically grows to a dollar amount equal to 20% of gross ... Read More
Articles Why disorganized, disconnected information hampers productivity In consumer packaged goods (CPG) there are many data points associated with promotions: cu... Read More
Articles Promotion Calendars Don’t Belong in Spreadsheets Promotion calendars are the number one vehicle used by Consumer Packaged Goods (CPG) sales... Read More
Articles The Power of Advanced Promotion Tracking: Excel Alternatives to Boost Efficiency and Accuracy Missed Opportunities with Excel If you are a small, growing brand, chances are&n... Read More
Articles Paying for Promotions: How It’s Done This article focuses on the common types of mechanic and trade investment used around the ... Read More
Articles Defensible Pricing Frameworks: Critical to Competing Against Larger Retailers The Tesco and Carrefour ‘strategic alliance’ is apparently positioned to make “the most of... Read More
